Vital Essentials Unveils ‘Protein Powered Vitality’ and New Product Innovations at Global Pet Expo

(PRESS RELEASE) GREEN BAY, WI — Vital Essentials, the flagship brand of Carnivore Meat Company and a trusted leader in raw pet nutrition, will arrive at Global Pet Expo 2026 with its most ambitious brand moment to date. The company will introduce Protein Powered Vitality, a new creative platform designed to reinforce the brand’s foundational belief that exceptional pet nutrition starts with what’s in the bowl: meat, organs, and bone. The campaign brings that philosophy to life through a bold, ingredient-first message that reflects what has always set Vital Essentials apart: simple, whole-animal protein without fillers or unnecessary additives.

Throughout the show, the Vital Essentials team will engage in conversations around the evolving raw nutrition category. With gently cooked and air-dried products gaining traction, understanding how processing methods affect nutritional integrity has become increasingly important for both retailers and pet parents. At the booth, the team will walk attendees through the role processing plays in nutrient retention and why Vital Essentials’ freeze-dried approach preserves the protein, vitamins, and natural benefits pets are designed to thrive on.

A key product debut at the show will be Crunchy Micro Nibs for Cats, a new format created specifically for feline feeding habits. The product introduces smaller, protein-rich freeze-dried bites designed to deliver variety and balanced nutrition without sacrificing ingredient quality. Crunchy Micro Nibs will launch new novel protein blends in a 12 oz. format, with select varieties available in 25 oz. bags for multi-cat households.